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Market Research

Identifying target markets on the basis of a single product is a matter of primary importance in terms of foreign trade. In this sense, with the method we have developed, the research we have done on the basis of products has evolved into a simple and targeting market intelligence report, by eliminating all unnecessary elements from the analysis.

 

ARTICLES/PUBLICATIONS 

 

  • “Strategy-Intelligence-Communication in Foreign Trade Intelligence,” article published in September-October 2018  Home&Tex Fair Special Issue.

  •  “What is next generation Foreign Trade intelligence?”, Article published in “Juniokids” magazine, June 2017 

  • “International marketing? Export marketing?” Article published in 2018 Home&Tex Magazine.

  • “Foreign Trade Intelligence Training” “Strategic Plan Workshop” (02 April – 05 April 2014), Air Conditioning Industry Exporters Association (ISIB), Antalya 

  • “Trade Intelligence”, European Union Business Network International Meeting, Istanbul, 3 May 2012 

  • “Investment and Foreign Trade Strategies and Market Intelligence”, ISO 11th Industry Congress, Istanbul, December 2102   


 

BOOKS

  • Koç Yaman, “Target Market Analysis in Foreign Trade and Foreign Trade Intelligence” Chapter, (A to Z Foreign Trade Book, Part 3) Gazi Bookstore, Ankara, 1st Edition, December 2020

  • Koç Yaman, “New Generation Foreign Trade Intelligence”, Kuzgun Bookstore, November 2016

  • Koç Yaman, “Competitive Intelligence in Foreign Trade” Chapter, (Foreign Trade Transactions and Practices Book, Chapter 13) Gazi Bookstore, 9th Edition, March 2014

  • Koç Yaman, “Foreign Trade Intelligence Channels” ISO Publication, 

  • Koç Yaman, “Commercial Intelligence and Contemporary Export Strategy”, Gazi Publishing House, March 2011

 

MARKET RESEARCH;

    “Target Market and Target Customer Research” prepared for the Mevlana development agency; (October 2015)

 

“Target Market and Target Customer Research” prepared for Adana Chamber of Industry and Development Agency; (October 2015) 

  • Other synthetic yarns

  • cotton denim 

  • Soap-free washing and cleaning preparations

  • Dimethyl terephthalate

  • frozen chickens

  • Wooden furniture for dining rooms and living rooms

  • Furniture for sitting that can be converted into beds

  • Pants 

  • Parts only or mainly of engines of heading 8407 or 8408 

  • Spiral welded pipes 

  • shoes

  • ​

FOR MEVLANA DEVELOPMENT AGENCY:

  • Akşehir Cherry Target Markets (Common Publication -Yaman Koç, Associate Professor Murat Canıtez,   

      _cc781905-5cde-3194-bb3b3b-136bad  _cc781905-5cde-3194- ccde-3194cf13631365c5cf3b31994cbdc13653155cf -bb3b-136bad5cf58d_       Konya Chamber of Commerce, August 2012 Development Agency

  • “Export Market for Konya Region Automotive Sub-Industry Sector  

Research” (Common Publication -Yaman Koç, Associate Prof. Murat Canıtez, M. Akif Gündüz, Konya  Chamber of Commerce- Mevlâna  _cc781905-53b-3194- 136bad5cf58d_ Development Agency Publication, August 2012,

 

FOR AYDIN CHAMBER OF COMMERCE AND DENİZLİ ABİGEM:

  • “Dried Figs – Target Markets” (Yaman Koç, June 2012, Denizli Abigem- Aydın    

      _cc781905-5cde-3194-bb3b3b-136bad  _cc781905-5cde-3194- ccde-3194cf13631365c5cf3b31994cbdc13653155cf -bb3b-136bad5cf58d_       Chamber of Commerce)

  • “Olive – Target Markets” (Yaman Koç, June 2012, Denizli Abigem- Aydın    

      _cc781905-5cde-3194- ccde-3194- 136bad_531365cf -bb3b-136bad5cf58d_       Chamber of Commerce)

  • “Chestnut – Target Markets” (Joint Publication- Yaman Koç, Sertaç Sal, June 2012,  

      _cc781905-5cde-3194-bb3b3b-136bad  _cc781905-5cde-3194- ccde-3194cf13631365c5cf3b31994cbdc13653155cf -bb3b-136bad5cf58d_       Denizli Chamber of Commerce)

  • “Olive Oil – Target Markets” (Common Publication- Yaman Koç, Sertaç Sal, June 2012,  

      _cc781905-5cde-3194-bb3b3b-136bad  _cc781905-5cde-3194- ccde-3194cf13631365c5cf3b31994cbdc13653155cf -bb3b-136bad5cf58d_       Denizli Chamber of Commerce)

 

FOR KAYSERİ CHAMBER OF COMMERCE:

  • “Steel Door - Target Markets” (Joint Publication - Yaman Koç - Sertaç Sal - Göksel Bulut),

      _cc781905-5cde-3194-bb3b3b-136bad  _cc781905-5cde-3194- ccde-3194cf13631365c5cf3b31994cbdc13653155cf -bb3b-136bad5cf58d_      January 2012, Kayseri Chamber of Commerce –January 2012

  • “Sofa-Target Markets”, (Joint Publication- Yaman Koç-Sertaç Sal- Göksel Bulut),

      _cc781905-5cde-3194- ccde-3194- 136bad_531365cf -bb3b-136bad5cf58d_      January 2012, Kayseri Chamber of Commerce –January 2012

  • “Spring Mattress-Target Markets”, (Joint Publication- Yaman Koç-Sertaç Sal- Göksel Bulut),

      _cc781905-5cde-3194- ccde-3194- 136bad_531365cf -bb3b-136bad5cf58d_      January 2012, Kayseri Chamber of Commerce –January 2012

  • “Shelf Systems-Target Markets”, (Joint Publication- Yaman Koç-Sertaç Sal- Göksel  

 Bulut), January 2012, Kayseri Chamber of Commerce –Ratio Publication

  • “Metal Bedstead-Target Markets” (Common Publication- Yaman Koç-Sertaç Sal- Göksel    _cc781905-5cde-3194-bb358_1365

 Bulut) January 2012, Kayseri Chamber of Commerce –Ratio Broadcast

  • “Bakery-Target Markets” (Joint Publication- Yaman Koç-Sertaç Sal- Göksel Bulut),

      _cc781905-5cde-3194- ccde-3194- 136bad_531365cf -bb3b-136bad5cf58d_      January 2012, Kayseri Chamber of Commerce –January 2012

FOR MALATYA ABİGEM;

  • “Walnut and Dried Apricot Market Research”, October 2009, 

Prepared as KOSGEB Consultant;

  • “Flour Machinery Target Market Research 2003” 

  • “Cleaning Paper Target Market Research 2003”

  • “Office Furniture Target Market Research 2003”

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