About Us
WHO IS YAMAN KOC ?
He was born in 1956 in Ankara. He completed his middle and high school education at TED Ankara College. In 1982, he finished Theatre Department in the Faculty of Language History and Geography at Ankara University.
As a faculty member in International Commerce Department at Karatay University, Mr. Koç gives lectures on “Competitive Information Systems and Commercial Intelligence”, “Research on International Target Market” and “International Marketing Communication”.
In 2011 his book “Commercial Intelligence and Contemporary Export Strategy” was published by Gazi Publishing. In March 2014, Gazi Publishing launched a book titled “Foreign Trade Operations and Applications/Procedures” and he contributed with a chapter of “Competitive Intelligence in Foreign Trade”. His book titled “Foreign Trade Intelligence Channels” was published by Enterprise Europe Network in Istanbul Chamber of Industry in May 2014.
Mr. Koç, who has over 25 target market research published, wrote an article in 2015 titled “International Marketing? Or Export Marketing? (A critical introduction to Porter’s and Kotler’s approaches)” in order to clarify the obscurity on export marketing and international marketing.
He took part as a speaker in the international event organized by Enterprise Europe Network Istanbul, held on 3-4 May, 2012 with the subject on “Commercial Intelligence”. He also presented the declaration of “Commercial Intelligence Channels” at the “11th Industry Congress and Innovation Exhibition” organized by Istanbul Chamber of Industry, held on 19-20 December, 2012.
He worked as an expert at cojoint project between Ä°GEME (Export Promotion Center) and EVD (The Netherlands)
His journey that he started as foreign trade responsible in 1986, still continues. Until 1993, he worked in different foreign trade companies. In 1993, he worked as the manager of the subsidiary company of TOSYÖV (Foundation of Self-Employed and Executives of Middle Sized Enterprises of Turkey) called Profil Consultancy Services Co. He started giving trainings and consultancy at that time.
For the first time in Turkey, Mr. Koç created and implemented the projects of “Commercial Information and Intelligence Centers” at Adana Chamber of Industry, Mersin Chamber of Commerce and Industry, Tarsus Chamber of Commerce and Adana Chamber of Commerce. There are now 13 Centers in Turkey Established by Mr. Koc and he also establishes these systems in companies and provides trainings to the staff.
Since 1993 giving trainings and providing consultancy on Commercial Intelligence Systems, Competitive Intelligence, Export Marketing, Communication Techniques, Strategy – Strategem, Mr. Koç is also married and father of two.
Institutional
yk consultancy” was founded in 2003 by Mr.Yaman Koc. ,Now it is “Yaman Koc Consultancy Ltd.”
Yaman Koc Consultancy Ltd.” is a strategic and competitive intelligence consulting firm delivering trade information and intelligence to clients to make better business decisions in international trade.
Our Founder Yaman Koc has three decades of experience working in international market research and market intelligence both within major corporations and SME’s. Authoring his books “Trade Intelligence and The Strategy Of Contemporary Export Marketing”, “Competitive Intelligence in Foreign Trade” and “Competitive Intelligence& International marketing Channels ” . He prepared 25 international target market researches for governmental institutions and has been giving seminars, on competition, strategy and competitive intelligence.
“Yaman Koc Consultancy Ltd.” has been helping clients build sustainable and compact strategies based on actionable competitive intelligence.
We create customized solutions and provide clients with action-oriented intelligence in the global world in their target markets determined by our market research team. Every project is tailored, we don’t believe that useful information can be bought ‘off the shelf’’
The one thing that has remained constant has been our business ethic.
“Yaman Koc Consultancy Ltd.” provides you with current, strategic and tactical information.
The Economic World is more Global than ever, changing constantly and rapidly and “hyper competition” is now determining everything.
The size and reach of our trade information source network and indexes enables us to gather intelligence quickly and efficiently regardless of industry, geography, or scope.
“Yaman Koc Consultancy Ltd.” specializes in customized intelligence services.
We serve from big corporations to SME’s working to grow their international market presence as well as government agencies, trade associations and Chamber of Commerce’s.
We establish international marketing systems based on trade information and intelligence. We learn your business objectives quickly and capably to ensure actionable analysis and recommendations.
“Seminar on Foreign Trade competitive Intellegince”